Daylesford Macedon Ranges

The Farm Life, Without the Mud

As a brand, Daylesford Macedon Ranges serves as an all-encompassing guide to knowing and enjoying the popular countryside Victoria destination of Daylesford. 

Boasting fine dining experiences, coffee that rivals Melbourne’s, luxe spa retreats, sprawling markets and lush countryside, our brand collates all that is wonderful about Daylesford into one convenient place.

Our rebrand saw us focus on elevating the Daylesford identity into something that reflects the  cultural versatility and luxury experience offered in countryside Victoria. This is executed without losing the artisanal and grass-roots community focus of Daylesford. 

That is, our rebrand reflects the country experience, without the mud. 

As a brand, Daylesford Macedon Ranges serves as an all-encompassing guide to knowing and enjoying the popular countryside Victoria destination of Daylesford. 

Boasting fine dining experiences, coffee that rivals Melbourne’s, luxe spa retreats, sprawling markets and lush countryside, our brand collates all that is wonderful about Daylesford into one convenient place.

Our rebrand saw us focus on elevating the Daylesford identity into something that reflects the  cultural versatility and luxury experience offered in countryside Victoria. This is executed without losing the artisanal and grass-roots community focus of Daylesford. 

That is, our rebrand reflects the country experience, without the mud. 

The Daylesford logo adapts the brands icons to mimic the mountainous form of the Macedon Ranges.

The five icons represent the key branches of Daylesford’s diverse attractions; Nature & Outdoors, Shopping & Markets, Art & Culture, Spa & Wellbeing and Food & Drink.

A loose, organic hand was used to create the impression of hand drawn sketches that allude to the artisanal, human-focused nature of Daylesford’s attractions.

The Daylesford brand guidelines should be adhered to across web, social media, print promotion, merchandise and packaging to create a strong sense of brand continuity and increase recognition amongst locals and visitors alike. 

The following examples demonstrate the flexibility of the Daylesford brand identity in being able to construct versatile and context-specific applications, that still retain a strong brand consistency.

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Flour and Foe

Flour and Foe

Flour and Foe

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