Know Your Ride
Make Used Car Safety Cool Again
To demonstrate the extensive development of this identity and its flexibility across contexts, a similarly extensive brand guidelines document compiles all the rules and suggestions that govern the successful application of this brand.
As the exemplar of correct, thoughtful and contextual application of the identity, an accompanying prospectus embraces the Know Your Ride identity to celebrate the NRSPP in a publication that excites and involves the reader.
In promotion of Know Your Ride, our outdoor media campaign adapts the idea of a dating app. The concept of assessing your car for ‘red flags’, just as you would a potential partner, aims to appeal to young people and inject humour and relatability into the brand.
Other applications such include template suites for as a social media, stationary, posters and slide shows, demonstrating the ability of the brand to be flexible yet cohesive across contexts.
